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February 16, 2003

God Buys Blogosphere

O.k., so it isn't exactly that... but it's close:

"Google, which runs the Web's premier search site, has purchased Pyra Labs , a San Francisco company that created some of the earliest technology for writing weblogs, the increasingly popular personal and opinion journals."

The study and contemplation of God is ultimately narcissistic. Once we say God created us in his own image, no amount of humble posturing, "O Lords" or "How Great Thou Arts" can obscure the underlying signification of ultimate self-regard.

Google is the blogosphere's God. It walks among the faithful and they look for signs of its passing. It rewards and punishes. Its ways are not wholly knowable. In contemplation of it and its wonderousness , its worshipers contemplate their own greatness.

So in reaching down and buying a struggling but prominent entity in the blogosphere, God has reached down and annointed his worshipers. After their years of contemplation and study, worship and love, God has acknowledged them:

"With Google buying Pyra, we are about to see blogging not only go mainstream but perhaps be THE way information is delivered in the future. Weblogging coupled with news feeds, aggregators and the most interactive search engine, this is a formidable set of tools -- the information era is just about to begin!" exults Google Village.

Either that, or God has just jumped the shark.